One of the nicest homes I have ever seen in Evanston! This home was on the market with two agents for a grand total of 209 days before the seller decided it was time to get serious about marketing and called us. We interviewed for this listing against two other real estate teams with the seller scrutinizing all three marketing plans and decided i the end that we were a good fit. The asking price with the previous agent was $599,900 which, looking at the comps looked pretty good to us. We decided to reduce the asking price slightly to $592,300 to attract a bit more attention.
As we are accustomed to our photographer come in and did his thing, this home is stunning and the photos didn't disappoint. Next the Matterport tech created an incredible 3D Virtual tour for the home to showcase the home to out of town buyers and we set to work on our marketing plan including one of our most active FB campaigns this year (thanks to the stunning photos), direct mail and an aggressive follow up system.
In 41 days we had a firm sale with not only the seller's price (97% of the asking price) but also his preferred possession day as he was out of the country for 3 weeks and needed time to pack.
Have you had challenges selling your home in this strange market? We would love to chat and show you how our marketing system can make a difference. Contact Craig anytime for a no obligation coffee and a chat.